Department of Management & Marketing

Certificate in Customer Care
Customers are the most important people ever, in the office, in person, by mail or by telephone. The understanding of customers has become an important part of business and marketing activities of the business. Customers are not cold statistics- they are flesh and blood human beings with feelings and emotions like our own, and with biases and prejudices.

Objectives: This course is designed to improve the understanding of customers among the students in such a way so that they can better equip to deal with their customers in practical environment. This programme equips candidates with customer management skills, latest communications skills and behavioral studies about the customers.

Course Contents
Introduction
How to be better at customer service
Improving customer relations
Customer communications
How to improve your business process
Improving image of the business
Looking into the future

Duration: 3 months (40 hrs)

Certificate in Marketing
This programme is designed to impart marketing stills along with latest communication skills in the market. It helps candidates to take their role in marketing department of the business.

Objectives: This course is designed to provide the knowledge of marketing and its application in the market and practical life. This programme emphasis the immense role that marketing plays in modern business organization, it will reinforce the message that successful firms are those that find outs what their customers really needs.

Course Contents
Defining Marketing
Market orientation & product orientation
Marketing objectives
Marketing Research
Product
Price
Place
Promotion
Duration: 3 months. (40 hrs)

Certificate in Management
The course aims to train the candidates in management skills required at work place. Students will be exposed to the concept of management & its application towards business and organizations.

Objectives: This programme is designed to equip the candidates with latest management skills and strategies to cope with business and industrial requirements. Candidates will be exposing to various managerial issues which will enhance the skill set of the candidates to deal with day to day function.

Course Contents
Defining management
Functions of management
Planning
Organizing
Staffing
Leading
Coordination
Controlling function
Duration: 3 months. (40 hrs)

Certificate in Selling and Sales Management
This course enables the students to make a career in sales by upgrading their knowledge and skills. This course helps to recognize that selling and sales management, although closely related, are not the same and candidates can explore some common misconceptions about these two concepts.

Objectives: The main purpose of this course is to cultivate the understanding and implications of production, sales, and marketing orientation. It will help the students to know that where selling fits into the marketing mix.

Course Contents
The selling function
Channels of distributions.
Personal selling skills
Selling techniques
Recruitment & training of sales force
Sales forecasting
Sales records
Duration: 3month (40hrs)

Certificate in Secretarial Practice
Objectives: This course aims at enabling learner to: understand the nature of duties and responsibilities of a Secretary; develop essential skills in performing secretarial tasks; understand the forms of organization structure; develop skill in handling office machines and equipments.

Course Contents
Office management
Office communication
Information technology in office
Accounting concepts
Office coordination
Duration: 3month